A modern storefront
for your Business Central.
Your products, pricing, and inventory already live in Business Central. You should not need Shopify or WooCommerce just to display them online. We build a modern headless storefront with a lightweight data layer that keeps your shop in sync with Business Central — without third-party connectors, without duplicate systems, and without locking your marketing team out of their own website.
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The problem
Business Central has no built-in shop. So most teams bolt on Shopify or WooCommerce with a connector. That is where the trouble starts.
Shopify or WooCommerce sits in between just to display products that already live in Business Central.
Connectors break when either system updates and nobody notices until orders stop syncing.
Inventory mismatches and pricing errors because two systems try to be the source of truth.
Campaign pages and product content take too long to build because everything runs through a shop system your marketing team did not choose.
You are paying for a tool you do not need just to bridge the gap between your ERP and your customers.
The Reality
You are not running an integrated platform. You are maintaining a chain of tools that depend on each other just to function. Every connector is a point of failure. Every sync is a delay. Every duplicate record is a risk.
How We Think About This
Own your data layer.
Business Central's licensing model means your storefront cannot query it directly for every visitor request. That is not a workaround. It is how the platform is designed, and every serious integration handles it the same way: a lightweight sync layer that pulls data from Business Central on a schedule and serves it from your own database.
The difference between a good integration and a bad one is not whether a sync layer exists. It is who owns it and how it is built. We build it ourselves, as part of your system. Your ERP stays the source of truth. Your storefront stays fast. And the integration is yours to own, not rent from a plugin that breaks when either system updates.
How It Works
Our process
We map your current setup
We review your Business Central configuration, your product catalog, your order flows, and your current storefront. You get a clear picture of what changes, what stays, and what the integration looks like before anything is built.
We build your headless storefront and data layer
We build the sync layer that pulls product data, pricing, and stock from Business Central on a regular schedule and stores it in your own database. Your storefront reads from that database, not directly from BC, which keeps licensing clean and performance fast. Your marketing team gets a modern CMS for content and campaigns. Your customers get a fast, well-designed shop. Your operations team keeps working in Business Central exactly as before.
We go live and stay accountable
We handle the cutover, protect your SEO, and monitor everything after launch. If you want us to stay responsible for the system after go-live, we offer an ongoing subscription.
The Result
What changes once you decouple
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No more third-party shop system sitting in between your ERP and your customers
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No Shopify or WooCommerce connector to maintain, update, or debug
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Product data, pricing, and stock served from your own database, synced from Business Central
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Campaigns launch in hours instead of weeks
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Your marketing team works in a CMS built for them
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Business Central stays clean, stable, and focused on operations
The Shift
Business Central is good at what it was built for: products, stock, orders, customers, invoices. That should not change. What should change is how your customers experience your brand online, and how much control your marketing team has over that experience.
Pricing
Transparent pricing
Every project gets a fixed price. No hourly billing, no scope creep invoices, no surprises after go-live.
Projects vary in complexity so we cannot give you a single price without knowing your setup. The ranges below reflect where our typical projects land. Once we scope yours, you get a fixed quote.
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Business Central audit and integration mapping
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Custom sync layer built and owned by you
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Content architecture and page structure
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Headless storefront connected to your data layer
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CMS for your marketing team
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Performance optimized from day one
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Go-live and 30 days monitoring
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Same team, same setup, continued ownership
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Performance monitoring and maintenance
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Content and component updates
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Sync layer monitoring and updates
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
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Are running Business Central and a separate shop system connected through middleware
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Are tired of sync issues between your ERP and your storefront
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Want a system where Business Central handles the data and your team handles the experience
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Want fixed pricing and a clear process
This is not a fit if you
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Are looking for a quick templated shop with no backend integration
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Want to replace Business Central entirely
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Want a ready-made solution without custom development. See essentialweb.eu