A senior web team for your marketing team.
Without the hiring.
We handle your website and marketing tech work on a monthly subscription. No employees, no project overhead, no hand-holding required. You send us the work, we get it done.
Trusted by
The problem
You have ongoing website and marketing technology work that never quite gets done.
New sections and landing pages pile up in a backlog.
Integrations between your CMS, CRM, and analytics are held together with workarounds.
Performance issues sit unaddressed because nobody owns them.
Freelancers disappear. Agencies quote projects. Internal developers are focused on product.
The Reality
You do not need another project. You need someone who is just there.
Core Belief
Good marketing teams move fast.
Most website setups do not keep up. Not because the team is not capable. Because there is always a gap between what marketing needs to execute and what the technical setup can actually support. That gap does not close by itself. It grows.
Hiring fills it slowly and expensively. Agencies fill it project by project. Neither gives you the ongoing, senior technical presence your team actually needs to move at the pace the business demands.
Scope
What we handle
You bring the work. We get it done. One task at a time so nothing gets half-done.
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New pages, sections, or components in your CMS
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Migrating your site to a headless stack
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New markets or languages
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Connecting your CMS to your CRM, ERP, analytics, or other tools
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Improving performance and Core Web Vitals
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Cleaning up technical debt in your frontend
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Search, forms, and third-party integrations
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MCP and AI workflow setup, so your team can drive the CMS with their AI tools
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Agent-readable pages, markdown siblings, skills index, bot rules
Your Stack
We work best in modern headless stacks. If your setup is reasonable, we work within it. If it is not, we will tell you honestly.
How It Works
Our process
We get to know your setup
We dig into your tech stack, request all necessary access, and set up everything we need to work efficiently from day one. No long onboarding. Usually done within a week.
You get a private Kanban board
Your dedicated board to add tasks, ideas, and requests whenever something comes up. You add work, we pick up the next task when the current one is done.
We start building
From there it is straightforward. One task at a time, moved forward until it is done, then on to the next.
Built for AI
Ready for the agents on both sides
The systems we ship come with the groundwork for AI workflows. Your marketing team can draft landing pages with AI assistance, and because the CMS is component-based, everything stays on-brand by default. The agents visiting your site can read it properly too. This is baseline, not an upsell.
Your team's AI tools
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MCP server for your CMS, so AI tools can query and draft pages directly.
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A DESIGN.md that explains your tokens, layout rules, and voice.
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A SKILL.md for every component so a model uses it correctly.
Agents visiting your site
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A markdown copy of every page, served to agents that prefer it.
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Explicit bot rules and Content Signals in your robots.txt.
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An Agent Skills index so AI agents know what your visitors can do.
Pricing
One number. No surprises.
No project scoping. No hourly tracking. No surprises.
You are not paying for hours. You are paying for a senior team that knows what they are doing and gets things done every month.
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Month to month, no long-term contract
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One active task at a time
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Cancel or pause with 30 days notice
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Senior team that knows what they are doing
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
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Have ongoing website and marketing tech work that never gets proper attention
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Want one reliable team instead of managing multiple freelancers or agencies
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Are running a modern headless stack or want to move to one
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Need someone who understands both technical execution and marketing context
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Want your team to be able to use AI tools against your content system
This is not a fit if you
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Need a large project delivered end-to-end with a fixed deadline. See Headless Website
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Are running a heavily customized legacy stack we cannot work within. See Headless Migration
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Want multiple active tasks running in parallel
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Want a ready-made solution without custom development. See essentialweb.eu
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Are not sure yet what you need. Start with a Headless Audit