Things we wrote.
Insights on web development, digital strategy, and the micro agency model. No fluff, no filler. Just what we actually think.
cms / seo
What Your CMS Vendor Won't Tell You About Lock-In
CMS lock-in costs companies thousands of hours and tens of thousands of euros before they even realize it. Here is how to spot it, measure it, and get out.
Read articlecms / migration
What a Website Audit Actually Reveals
Most teams know something is wrong with their website. Few know exactly what. A structured audit turns gut feelings into a concrete plan before you spend five figures on a rebuild.
Read articlemigration / ai
Building a website is getting easier. Running one is not.
AI tools can generate a landing page in minutes. But migrating a website without losing traffic or rankings is a different problem entirely.
Read articlemultilingual
How to Launch a Website in a New Market Without Rebuilding Everything
Expanding into a new country should not mean rebuilding your website. With the right architecture, adding a market is a content task.
Read articlemigration / seo
What Happens in the First 30 Days After a Website Migration
The first 30 days after a migration determine whether you keep your traffic or spend a year recovering it. Here is what to watch.
Read articlemigration / case study
Eversports Manager: From WordPress to a system their marketing team actually trusts
A European SaaS leader with 4,800+ partners across 9 markets. A WordPress site that couldn't keep up. A migration that's still running.
Read articlecms
Useful Unicode Characters for Content Editors
A practical reference of Unicode characters every content editor should know. Click to copy typographic quotes, dashes, special spaces, and more.
Read articlemultilingual / cms
Managing Multilingual Content at Scale: What Most CMS Setups Get Wrong
Most CMS platforms were designed for one language. When teams scale across markets, the workarounds become the bottleneck.
Read articleagency / ai
AI Finally Killed Hourly Billing
If your service provider is still billing by the hour in 2026, they have a problem. And so do you. AI compressed execution time. The pricing model broke.
Read articlemigration
Why We Built a Framework for Website Migrations (And What It Actually Looks Like)
Six phases, three decision points, and a process designed to prevent the most common ways website projects go wrong.
Read articlemigration / seo
The Redirect Strategy That Preserves Your Traffic During a Website Migration
Redirect mapping is the most underestimated part of any website migration. Get it wrong and you lose years of SEO equity overnight.
Read articlemigration / seo
Core Web Vitals After Migration: Why Headless Sites Perform Better
WordPress sites pass Core Web Vitals only 45% of the time on mobile. Headless sites routinely score 90+. The difference is architectural.
Read articleagency
What to Expect When You Work With a Micro Agency
No account managers. No status meetings that could have been an email. Here is how working with a micro agency actually works.
Read articlecms / seo / ai
Structured Content: Why It Matters for SEO, AI, and Your Marketing Team
Structured content makes your website reusable, translatable, and discoverable by search engines and AI. Here is what it means in practice.
Read articlecms
Signs Your CMS Is Holding Your Marketing Team Back
If publishing a blog post takes longer than writing it, your CMS is the bottleneck. Here are the warning signs and what to do.
Read articleagency
Why Micro Agency Beats Big 'Do-Everything' Firms
How micro agencies stay competitive by focusing on what they do best and partnering for the rest. Without the overhead of traditional agencies.
Read articleseo / ai
LLMs.txt: A Practical Guide for Marketing Teams
What llms.txt is, why it matters for your website's visibility in AI-powered search, and how marketing teams can implement it today.
Read articleagency
White-Label Development: Technical Strength Without Your Own Dev Team
How white-label development partnerships let design agencies offer technical services without building an in-house development team.
Read articlecms
Why Your Beautiful New Website Will Be Outdated in 6 Months
Why websites age faster than you think and what you can do to build for longevity instead of just launch day.
Read articlecms
The Invisible Time Trap: Why CMS Editor Experience Determines Success
How poor content editing experiences silently drain your team's time and why investing in editor experience pays for itself.
Read articleagency
Micro Agencies: The Middle Ground Between Agency and Freelancing
What micro agencies are, why they're growing, and how they combine the best qualities of freelancers and traditional agencies.
Read articleagency
From B2B Applications to Website Development: A Change in Perspective
After running a B2B software agency for over a decade, I made an unexpected shift to modern web development. Here's what I learned.
Read articlecms
WordPress Alternative: Modern CMS Solutions for Your Business
Why traditional CMS systems hold your business back and how modern headless architecture sets you free. A practical guide to making the switch.
Read articleagency
Digital Offers: A Guide to Thorough Evaluation
How to evaluate software offers beyond feature lists. From understanding output vs. outcome to contract details and tech stack choices.
Read articlecase study
The Essential Code Guide to Self-Service Portals
A comprehensive guide to self-service portals for smaller companies. From needs analysis to implementation and measuring success.
Read articleagency
Your Digital Future: Investment or Cost Center?
Why your website budget should be framed as a strategic investment, not an operational cost. And how to make the case internally.
Read articlecms
The 5-Step Plan for Choosing the Right CMS
A structured approach to evaluating and selecting the right CMS. From understanding your team's workflows to making the final decision.
Read articlecase study
Our Stack for Customer Portals and Authenticated Applications
When a website needs a customer portal or anything behind a login, we build it on Nhost + Hasura. Here is how.
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