Things we wrote.

Insights on web development, digital strategy, and the micro agency model. No fluff, no filler. Just what we actually think.

cms / seo

What Your CMS Vendor Won't Tell You About Lock-In

CMS lock-in costs companies thousands of hours and tens of thousands of euros before they even realize it. Here is how to spot it, measure it, and get out.

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cms / migration

What a Website Audit Actually Reveals

Most teams know something is wrong with their website. Few know exactly what. A structured audit turns gut feelings into a concrete plan before you spend five figures on a rebuild.

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migration / ai

Building a website is getting easier. Running one is not.

AI tools can generate a landing page in minutes. But migrating a website without losing traffic or rankings is a different problem entirely.

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multilingual

How to Launch a Website in a New Market Without Rebuilding Everything

Expanding into a new country should not mean rebuilding your website. With the right architecture, adding a market is a content task.

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migration / seo

What Happens in the First 30 Days After a Website Migration

The first 30 days after a migration determine whether you keep your traffic or spend a year recovering it. Here is what to watch.

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migration / case study

Eversports Manager: From WordPress to a system their marketing team actually trusts

A European SaaS leader with 4,800+ partners across 9 markets. A WordPress site that couldn't keep up. A migration that's still running.

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cms

Useful Unicode Characters for Content Editors

A practical reference of Unicode characters every content editor should know. Click to copy typographic quotes, dashes, special spaces, and more.

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multilingual / cms

Managing Multilingual Content at Scale: What Most CMS Setups Get Wrong

Most CMS platforms were designed for one language. When teams scale across markets, the workarounds become the bottleneck.

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agency / ai

AI Finally Killed Hourly Billing

If your service provider is still billing by the hour in 2026, they have a problem. And so do you. AI compressed execution time. The pricing model broke.

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migration

Why We Built a Framework for Website Migrations (And What It Actually Looks Like)

Six phases, three decision points, and a process designed to prevent the most common ways website projects go wrong.

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migration / seo

The Redirect Strategy That Preserves Your Traffic During a Website Migration

Redirect mapping is the most underestimated part of any website migration. Get it wrong and you lose years of SEO equity overnight.

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migration / seo

Core Web Vitals After Migration: Why Headless Sites Perform Better

WordPress sites pass Core Web Vitals only 45% of the time on mobile. Headless sites routinely score 90+. The difference is architectural.

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agency

What to Expect When You Work With a Micro Agency

No account managers. No status meetings that could have been an email. Here is how working with a micro agency actually works.

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cms / seo / ai

Structured Content: Why It Matters for SEO, AI, and Your Marketing Team

Structured content makes your website reusable, translatable, and discoverable by search engines and AI. Here is what it means in practice.

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cms

Signs Your CMS Is Holding Your Marketing Team Back

If publishing a blog post takes longer than writing it, your CMS is the bottleneck. Here are the warning signs and what to do.

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agency

Why Micro Agency Beats Big 'Do-Everything' Firms

How micro agencies stay competitive by focusing on what they do best and partnering for the rest. Without the overhead of traditional agencies.

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seo / ai

LLMs.txt: A Practical Guide for Marketing Teams

What llms.txt is, why it matters for your website's visibility in AI-powered search, and how marketing teams can implement it today.

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agency

White-Label Development: Technical Strength Without Your Own Dev Team

How white-label development partnerships let design agencies offer technical services without building an in-house development team.

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cms

Why Your Beautiful New Website Will Be Outdated in 6 Months

Why websites age faster than you think and what you can do to build for longevity instead of just launch day.

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cms

The Invisible Time Trap: Why CMS Editor Experience Determines Success

How poor content editing experiences silently drain your team's time and why investing in editor experience pays for itself.

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agency

Micro Agencies: The Middle Ground Between Agency and Freelancing

What micro agencies are, why they're growing, and how they combine the best qualities of freelancers and traditional agencies.

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agency

From B2B Applications to Website Development: A Change in Perspective

After running a B2B software agency for over a decade, I made an unexpected shift to modern web development. Here's what I learned.

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cms

WordPress Alternative: Modern CMS Solutions for Your Business

Why traditional CMS systems hold your business back and how modern headless architecture sets you free. A practical guide to making the switch.

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agency

Digital Offers: A Guide to Thorough Evaluation

How to evaluate software offers beyond feature lists. From understanding output vs. outcome to contract details and tech stack choices.

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case study

The Essential Code Guide to Self-Service Portals

A comprehensive guide to self-service portals for smaller companies. From needs analysis to implementation and measuring success.

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agency

Your Digital Future: Investment or Cost Center?

Why your website budget should be framed as a strategic investment, not an operational cost. And how to make the case internally.

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cms

The 5-Step Plan for Choosing the Right CMS

A structured approach to evaluating and selecting the right CMS. From understanding your team's workflows to making the final decision.

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case study

Our Stack for Customer Portals and Authenticated Applications

When a website needs a customer portal or anything behind a login, we build it on Nhost + Hasura. Here is how.

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