Eversports is one of Europe’s leading platforms for booking sports and yoga activities. Over 4,800 studios and venues across nine countries use Eversports Manager to run their businesses. 2.3 million users book through the platform every year. The company was founded in Vienna in 2013, has been profitable since 2022, and partnered with Verdane, a major European growth investor, in late 2024.
Their product is a serious piece of software. Their marketing site was not.
The situation
The eversportsmanager.com website ran on WordPress. A larger agency maintained it. And for a while, that was fine.
But Eversports operates in six languages across five European markets: German, English, Dutch, French, Italian, and Spanish. As the company grew, the site became harder to manage. Publishing was slow. Coordinating content updates across languages created friction. The agency delivered slowly and the setup felt disconnected from how a technology company expects to work.
The marketing team was spending time managing the website instead of using it.
This is a pattern we see often. The site still looks fine from the outside. But behind the scenes, every change takes longer than it should, every campaign has a bottleneck, and the people responsible for content are stuck waiting on someone else.
How we got involved
Eversports posted in a shared Slack channel. They were looking for a developer and designer who could work together as a tight unit. Not another large agency. Not a long procurement process. Just two senior people who could take ownership of the redesign and migration.
That’s how David and Oliver joined the project. Oliver Schöndorfer handled the full redesign within the existing Eversports brand guidelines. David handled architecture, CMS setup, frontend development, integrations, and project coordination.
No project managers in between. No account leads. No layers. One designer, one developer, both senior, both directly involved from the first conversation to go-live.
What we built
The migration moved eversportsmanager.com from WordPress to Storyblok as the headless CMS and Next.js as the frontend framework.
Oliver redesigned every page type within the existing Eversports brand. Not a rebrand, but a complete rethink of how the site is structured, how content flows, and how each page communicates. Typography, layout, hierarchy, and component logic were rebuilt from the ground up.
On the technical side, the site was set up as a component-based system. Every section of every page is a reusable block that the marketing team can assemble, rearrange, and publish without touching code. Six language versions, five markets, one content architecture that handles all of them cleanly.
Integrations include HubSpot for forms and meeting scheduling, Greenhouse for recruiting pages, Google Tag Manager for tracking, and c15t for cookie consent.
The result is a site where the marketing team publishes with confidence. They create pages, update content across markets, and launch campaigns without a developer in the loop. Nothing breaks when they hit publish. That sounds like a low bar, but anyone who has managed a multilingual WordPress site at scale knows it is not.
How we migrated (and why it’s still running)
We did not do a big-bang relaunch. The migration runs as a proxy setup: Next.js serves the pages that have been migrated, and WordPress still serves the pages that haven’t. Both systems run in parallel behind the same domain.
This means the team migrates page by page, at their own pace. Some pages moved immediately. Others are still on WordPress today. That is intentional.
A proxy migration reduces risk. There is no single launch day where everything has to work perfectly at once. There is no pressure to migrate 200 pages of content before going live. The site was live on the new stack within the project timeline, and the remaining content moves over when the team is ready.
It’s not the cleanest setup in the world. Two systems running side by side creates some technical overhead. But it’s pragmatic. It let Eversports start benefiting from the new site immediately, without waiting for every last page to be migrated.
This approach requires a specific kind of technical setup and a willingness to stay involved after launch. It’s not something you hand over and walk away from. Which is exactly how we prefer to work.
The result
The site is roughly ten times faster than it was on WordPress. Pages that used to take multiple seconds to load now render in under a second.
The marketing team publishes independently. New pages follow the design system automatically because the component architecture enforces consistency. Content updates across six languages work through a structured workflow instead of a fragile chain of manual steps.
After the migration project, Eversports moved to an ongoing support retainer. We handle system maintenance, occasional feature work like a wall of love section with client videos and testimonials, and remain accountable for how the site behaves over time.
What the client said
“David impressed me with his technical expertise, clear communication, and strong organizational skills during our redesign. If you want a skilled and personable partner, David is the one.”
Pavla Dobiasova, Marketing Coordinator at Eversports GmbH
What this project taught us
This was the project that made us formalize how we work.
Everything we did well, we documented. Every decision point that slowed us down, we turned into a structure. The result was the Essential Launch Framework, the six-phase project methodology we now use for every migration.
We don’t pretend we had it all figured out from the start. We built our process by doing the work, learning from what happened, and making it repeatable. Eversports was where that started.
Project details
| Key | Details |
|---|---|
| Timeline | 6 months |
| Stack | Storyblok, Next.js, HubSpot, Greenhouse, GTM, c15t |
| Languages | 6 (DE, EN, NL, FR, IT, ES) |
| Markets | 5 |
| Design | Oliver Schöndorfer |
| Development & Architecture | David Wippel |
| Link | eversportsmanager.com |