Move your Kentico site
to a headless stack.
We migrate Kentico EMS and Xperience sites to a modern headless setup. Your URLs and translations carry over, your editors get out from under the Pages app, and your developers stop maintaining a .NET runtime. No more major-version migrations, no more SQL Server bill, no more EMS features paid for and not used.
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Kentico was the all-in-one. Until the all stopped fitting.
Kentico bundled the CMS, marketing automation, e-commerce, and forms into one product, and that was its strength for a long time. Structured, multilingual, .NET-native. It still is most of those things. But the cost of staying on the bundle has crept up to the point where the next major version looks a lot like a rebuild, and the rebuild looks a lot like the right time to use only the parts you actually need.
Kentico EMS or Xperience 13 is approaching end of mainstream support and the upgrade quote came back as a rebuild.
The Page Type catalogue has grown to a point where editors create a new page by guessing, not by choosing.
Custom modules and workflows were written by a partner agency that has rotated through three account managers since.
The Windows hosting bill and SQL Server licensing keep climbing for a CMS that does not need either.
Editors avoid the Pages app because the Form tab and the Page tab still feel like two different products.
Online marketing features are still on the license even though the team stopped using contacts and activities years ago.
The Reality
The platform is not the problem. The accumulated cost of staying on it is. Replatforming separates the content from the suite.
What Survives the Move
Your content and translations come along.
Kentico stores content as a tree of pages with structured fields, which makes a migration predictable. Pages, Page Types, culture variants, references, media all translate to Storyblok or DatoCMS without losing fidelity. The work is in the platform layer, not in your editorial team's content.
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All your URLs
every page, every culture-prefixed URL, every URL alias. We pull the content tree from the REST or GraphQL API and ship a redirect map covering everything indexed.
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Your content
exported through the Kentico Xperience API or directly from the database. Page Type fields translate field by field into the new content model.
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Your multilingual content
culture variants and translated fields move into native multi-locale content with hreflang configured from day one.
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Your media library
moved from the Media Library to a CDN with proper image processing. GetMedia and GetImage URLs are mapped to their CDN equivalents through redirects.
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Your SEO signals
page-level meta, canonical tags, sitemap, robots.txt and structured data are configured server-side, the same way the SEO module did it.
What Changes
The .NET suite goes away.
Most of what makes a Kentico site expensive to operate is platform plumbing. Page Types, the Pages app, the Forms app, the IIS host, the SQL Server licence. They go away. What replaces them is built around how editors and developers actually want to work, not around how Kentico happens to organize the world.
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Page Types
become a small set of well-defined block schemas. We normalize the catalogue rather than copying it. Editors stop scrolling a dropdown to find the right page type.
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Page Templates and widgets
are replaced by real components. What renders in the editor is what ships, with no separate Edit and Live mode to second-guess.
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Custom modules and workflows
either get rebuilt as fields and approval flows in the new CMS, replaced by built-in equivalents, or dropped if nobody uses them anymore.
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The Pages app and Forms app
are gone. No more switching between two surfaces to manage one thing. Editors get a CMS designed for editors.
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Windows, IIS, and SQL Server
go away. The new site is static or server-rendered, hosted on a CDN. No more application pools, no more deployment slots, no more .NET runtime upgrades.
How It Works
The migration process
Audit and content model
We pull the content tree, walk through every Page Type, every culture variant, every custom module and workflow. Then we design the content model around how your editors actually publish, not around how the install grew over the years. You approve the model before development starts.
Migrate, translate, rebuild
Content is exported through the Kentico Xperience API or a direct database read and imported into Storyblok or DatoCMS. The frontend is built in Astro, with components replacing Page Templates and widgets. Multilingual content is mapped to native multi-locale fields with hreflang from the first deploy. URL routing is reproduced per culture so old links resolve.
Cutover and 30 days of watching
We launch on a low-traffic window, swap DNS, and monitor Search Console, Analytics, and Core Web Vitals for 30 days. Kentico stays running as a fallback during the watch window. After 30 days you decide whether to keep us on with a subscription or take it from here.
A note on EMS features
Most EMS features are paid for and not used.
Contacts, activities, scoring, personas, marketing automation, most of these were configured for a campaign that ended years ago. The ones still earning their place can be replaced with lighter-weight tools that match the rules you actually need. We list every active feature at the audit stage and decide which ones translate, which ones get dropped, and which ones need a small custom service.
Start with an auditPricing
Fixed price, no scope creep
Kentico migrations vary in scope. A 100-page corporate site with two cultures and a clean Page Type catalogue is one thing. A multi-site EMS install with custom modules, workflows, and a decade of Page Type sprawl is another. The ranges below are where typical projects land. Once we scope yours, you get a fixed quote.
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Full audit of your Kentico install, modules, and content tree
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Content model rebuilt around your editorial workflow
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URL map covering culture-prefixed URLs and aliases
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Content migration from Xperience API or database export
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Frontend in Astro, CMS in Storyblok or DatoCMS
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Multilingual with hreflang from day one
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30 days of post-launch monitoring
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Same team stays accountable for the system
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Performance and uptime monitored continuously
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Content and component changes handled monthly
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
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Run a Kentico EMS, Xperience 13, or Xperience by Kentico site facing another major version migration
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Have a multilingual corporate site with culture variants and want translations to feel native
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Care about organic traffic and need every URL preserved through the move
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Want your editors out of the Pages app without retraining them on something just as rigid
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Run on Windows hosting and SQL Server and want both off the bill
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Are paying for EMS features that nobody on the team uses anymore
This is not a fit if you
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Use Kentico online marketing or commerce as the core of the business and need that capability replicated. Different scope. Talk to us first
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Are already on Xperience by Kentico headless and only need a frontend rebuild. Talk to us, scope is smaller
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Run a small brochure site where the cost of migration outweighs the gain
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Are not sure yet what the right move is. Start with a Headless Audit
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Need a new build from scratch with no legacy content. See Headless Website