A fractional marketing engineer for your team.
Without the full-time hire.
One senior engineer for the website work, the AI tooling, and the integrations your marketing team runs on. Month to month, one task at a time, nobody on your payroll.
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The problem
You have real, ongoing technical work. Just not enough to justify a full-time senior hire.
New sections and landing pages pile up in a backlog.
Integrations between your CMS, CRM, and analytics are held together with workarounds.
Your team wants to run its work through AI tools, but nothing is wired up, and connecting the stack so AI can draft and publish is senior technical work.
Performance issues sit unaddressed because nobody owns them.
Freelancers disappear. Agencies quote projects and go quiet between them. Internal developers stay on product.
The Reality
You do not need another project, or another hire you cannot justify. You need senior capability that is just there.
Core Belief
Good marketing teams move faster than their tech.
The gap between what marketing needs to execute and what the technical setup can support does not close on its own. It grows. There is always real work waiting: pages, integrations, performance, a migration nobody has time to run.
Hiring fills it slowly and expensively. A senior full-stack engineer in Austria runs around € 90.000 to € 100.000 gross a year (SalaryExpert/ERI, 2026), and employer costs push the real number well over € 120.000. That is a long search and a heavy commitment for work that comes in waves. There is a lighter way to get the same senior capability, with nobody on the books.
Scope
What we handle
Three areas, one person on tap. You bring the work, we take it one task at a time so nothing gets half-done.
Website development
New pages, sections, or components in your CMS
Performance and Core Web Vitals, owned instead of ignored
Technical debt in your frontend, cleaned up as you go
New markets or languages
Migrating your site to a headless stack
The AI control center
MCP and AI workflow setup, so your team can drive the CMS with their AI tools
A governed publish flow, with a human accountable at every publish
Agent-readable pages, markdown siblings, skills index, bot rules
Integration work
Connecting your CMS to your CRM, ERP, analytics, or other tools
Search, forms, and third-party integrations
Held together properly, instead of with the next workaround
Your Stack
We work best in headless stacks. If your setup is reasonable, we work within it. If it is not, we will tell you honestly.
How It Works
Our process
We get to know your setup
We dig into your tech stack, request all necessary access, and set up everything we need to work efficiently from day one. No long onboarding. Usually done within a week.
You get a private Kanban board
Your dedicated board to add tasks, ideas, and requests whenever something comes up. You add work, we pick up the next task when the current one is done.
We start building
From there it is straightforward. One task at a time, moved forward until it is done, then on to the next.
Built for AI
Ready for the agents on both sides
The systems we ship come with the groundwork for AI workflows. Your marketing team can draft landing pages with AI assistance, and because the CMS is component-based, everything stays on-brand by default. The agents visiting your site can read it properly too. This is baseline, not an upsell.
Your team's AI tools
MCP server for your CMS, so AI tools can query and draft pages directly.
A DESIGN.md that explains your tokens, layout rules, and voice.
A SKILL.md for every component so a model uses it correctly.
Agents visiting your site
A markdown copy of every page, served to agents that prefer it.
Explicit bot rules and Content Signals in your robots.txt.
An Agent Skills index so AI agents know what your visitors can do.
Pricing
One number. No surprises.
No project scoping. No hourly tracking. No surprises.
You are not paying for hours. You are paying for a senior engineer who knows your setup and moves it forward every month.
Month to month, no long-term contract
One active task at a time
Cancel or pause with 30 days notice
A senior engineer who knows your stack
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
Have ongoing website and marketing tech work that never gets proper attention
Want one reliable team instead of managing multiple freelancers or agencies
Are running a headless stack, or moving to one
Need someone who understands both technical execution and marketing context
Want your team operating its content system with AI tools
This is not a fit if you
Need a large project delivered end-to-end to a fixed deadline. See Headless Website
Are on a heavily customized legacy stack we cannot work within. See Headless Migration
Want several active tasks running in parallel
Want a ready-made solution without custom development. See essentialweb.eu
Are not sure what you need yet. Start with the AI Marketing Stack Readiness Check