Your marketing team ships its own pages.
Through a governed AI agent.
We build the control room that lets your team research, build, and publish pages straight through your headless CMS by chatting with a governed agent. On-brand by construction, in every language, with a human accountable at every publish.
Trusted by
The problem
Your marketing team knows exactly what it wants to publish. Getting it live is the problem.
Routine updates now need a developer ticket and a place in the queue.
Editing in the dark, filling in form fields and hoping it looks right once someone stitches it together.
A backlog of finished content waits on technical resources that are busy with the product.
Self-service tasks, moving a button or spinning up a landing page, turned into slow sprints.
Every new market or language multiplies the wait.
The Reality
You do not need another tool. You need to stop waiting in a queue to publish your own work.
Core Belief
Agents do the work. A human signs off.
Most AI marketing pitches hand you a framework and a borrowed statistic. We build the actual system. An agent that operates your CMS, a design rulebook it has to follow, and a publish step a person approves. The work gets faster. The accountability does not move.
This is new territory and we are honest about that, so we built it for ourselves first. This website is researched, written, and shipped by a governed agent fleet, with a person accountable at every publish. We sell what we run, not a slide about what agents might one day do.
Scope
What we build
One control room over your headless CMS, governed so a non-technical user can move fast without breaking the live site.
An MCP control room over your headless CMS, so your team reads, drafts, and publishes through the Management API by chatting with an agent.
Design governance the agent obeys, a DESIGN.md for tokens, layout, and voice, plus a SKILL.md per component, so output uses only real components and stays on-brand.
Schema changes escalate to an engineer, never faked with freeform HTML. The agent works within the system, it does not route around it.
Draft, preview, then publish, a safety workflow so nobody can push an untested change straight to the live site.
Per-user authentication, everyone uses their own credentials, so each change is attributable and access is revocable. About ten minutes of setup per person.
Learn from a good page, then mirror it, for layouts that stay consistent across a whole campaign.
Multilingual as a first-class requirement, no silent locale regressions when you ship across markets.
The Category
Nobody else holds all three at once: agents, a headless CMS, and a marketing team that ships without a developer. We are writing the category page here, not chasing a crowded search term. If you want to be early on this, this is where you start.
How It Fits
Where this fits
This is the named, productized version of work we already build into our projects. Two ways in.
Coming from a new build.
A Headless Website project ships the CMS and the components. This layer makes that system agent-operable, so your team runs it from the first day instead of filing tickets against it.
Already on a headless stack.
We add the control room and the governance to the CMS you already have. The Website Subscription then wraps the ongoing operation: same team, continued ownership, one monthly number.
Not sure which door is yours? Start with a Headless Audit and we will map it with you.
Proof
The proof
We would rather show you than tell you, so here are two things we can point to today.
We run a governed agent fleet ourselves.
This website and our whole content operation are planned, researched, written, optimized, reviewed, and shipped by a six-stage agent pipeline with an orchestrator on top. A human is accountable at every publish. The setup we sell is the setup we use every day.
We have built it on a live marketing site.
A marketing team builds and ships production landing pages across six languages through its headless CMS by chatting with a governed agent, with no developer in the loop and a safe, human-approved publish step.
The governance is the proof. Per-user attribution, a design rulebook the agent cannot break, draft to preview to publish, secrets never committed, and client data kept out of third-party AI systems.
Our Posture
We run the agents. You approve the output. Real builds, no borrowed stats.
Pricing
Priced with your setup.
There is no separate price tag bolted onto this. The build groundwork lives inside your project fee, and the ongoing operation lives inside your subscription.
If you are building with us, the agent setup is part of the Headless Website project. If you already run a headless stack, we scope the control room and governance as their own piece of work. Either way, we price it once we know your CMS and your team. Talk to us and we will scope it.
Part of the Headless Website project fee
MCP control room and design governance built in
Your team operating the CMS from day one
Part of the Website Subscription
Same team, continued ownership
Governance and components maintained as you grow
Who This Is For
Who this is for
This works well if you
Have a marketing team stuck in a developer queue for routine publishing
Run a headless CMS, or are building one, and want your team to operate it directly
Work across several markets or languages and feel the wait multiply
Want AI doing the heavy lifting with a human accountable for every publish
Care about where your content and data go (EU-first, kept out of third-party AI systems)
This is not a fit if you
Want a fully autonomous setup with nobody approving what goes live
Are on a heavily customized legacy stack we cannot work within. See Headless Migration
Do not have a content system yet. Start with a Headless Website
Want a ready-made solution without custom development. See essentialweb.eu
Are not sure yet what you need. Start with a Headless Audit