Wix to a headless CMS
when the site itself has no export button.
We move Wix sites onto DatoCMS or Storyblok. Wix is clear that a Wix site runs on Wix, so leaving is a reconstruction, and we scope it as one from day one. Your design comes with you, your URLs stay where they are, and the content lands somewhere with an API and a documented way out.
Trusted by
Trusted by
Wix is built so the site stays.
Wix says this plainly in its own help centre. A Wix site runs on Wix's servers, because the architecture uses Wix's proprietary technology and relies on Wix's services to operate. That is a description of what the product is, and a fair one. Wix delivers a working site to people who should never have to think about servers, and holding the whole thing together is how it does that. For most of a site's life nobody notices. You notice on the day the content is needed somewhere else, or the day you want to leave. This is one path through our wider headless migration practice. The same conversation happens with teams leaving Squarespace and Webflow, though Squarespace at least hands over a partial export on the way out.
The site has to stay on Wix and Wix says so directly. Their help centre states the SaaS architecture does not support external hosting, since it uses Wix's proprietary technology and relies on Wix's services to operate.
Blog posts come out as plain text unless someone writes code. Wix still lists exporting posts to another platform as an open feature request, and documents the post body in its blog collection as the text of the post without any formatting. The formatted version has to be pulled through the Blog API.
Content has exactly one destination which is the Wix site. An app, a partner feed, or a second brand has to read it out of a platform built to hold it.
Velo code runs inside Wix and nowhere else. Whatever it does today has to be understood before anyone can say what it costs to replace.
Parts of the site do not translate and Wix names them. Pricing Plans, Site Search, Photo Albums and standalone forms sit outside what Wix Multilingual covers.
The editor under your site is Wix's call not yours. New Editor X sites can no longer be created, and sites that had not moved were updated to Studio automatically.
The Reality
Wix does not pretend there is a way to take the site with you. CMS collections come out as CSV, one at a time, and blog posts come out of a read-only app collection as text without its formatting. The formatted post bodies come through Wix's Blog API, and the design and the pages come through a crawl of the live site. That crawl is the part that has to be done properly.
What You Take With You
The CSV, the API and the crawl do the work.
A Wix migration has three ways in and we use all of them. Collections and posts come out through the CSV export, the Blog API returns the formatted post bodies, and everything else comes out through a crawl of the live site. Together they account for the whole site, which is what a migration has to do before a single page gets rebuilt.
Your CMS collections
come out as CSV, one collection at a time, with the field structure included. This is the cleanest content a Wix site gives up, and Wix documents the format down to time fields arriving as UTC+0.
Your blog
comes out of Wix's blog collection as CSV, which carries the title, slug, dates, excerpt and the post text without its formatting. The RSS feed stops at 20 posts, so the formatted bodies come through Wix's Blog API, and every post gets checked back against the live site.
Your visual design
rebuilt in code from the rendered page. The Wix editor positions elements absolutely, so the rebuild reads the intent behind that and expresses it as a layout that reflows on its own.
All your URLs
every page, every post, every dynamic page URL. Dynamic pages follow a pattern instead of a list, so we enumerate them from the collection data before anything gets mapped.
Your media
comes off Wix's CDN through the crawl, together with the crop each image is actually served at today. Resized once against the new layout, then served as WebP and AVIF.
What Changes
You only do this once.
The reconstruction is the expensive part of leaving Wix, and it is the part you pay for exactly one time. On the other side the content lives in a CMS with an API and a documented export, which makes the next platform decision your team faces a commercial one.
Your content gets an API
so the same entries can feed the website, an app, a partner feed, or a second brand without anyone copying text between systems.
Velo code gets sorted
into what patches the editor and what does real work. The first half leaves with the editor. The second becomes a component or a small service you can read and test.
Nobody changes your editor for you
because layout lives in code and content lives in a CMS your team chose. Platform transitions stop landing on your site unannounced.
Hosting and CDN
become yours to pick. Bunny, Cloudflare and Vercel are the usual landing spots, and the site stops depending on one company's servers in order to exist.
The next move is an export
not a reconstruction. The content sits in a CMS with an API and a documented way out, so changing agency, host or CMS later is a decision.
How It Works
Getting a Wix site out
Inventory what exists
We crawl the live site, export every CMS collection to CSV including the read-only one behind the blog, and list the Velo files, dynamic page patterns, third-party apps and any language versions in the mix. The crawl matters more here than on most platforms, because there is no site export to check it against. Then we design the content model for the new CMS. You approve it before any code is written.
Rebuild in code, migrate the content
The rebuild happens in Astro. Real CSS replaces the editor's absolute positioning, real routing replaces dynamic page URL patterns, and components replace repeated sections. Collections import into DatoCMS or Storyblok through their API. Blog posts come from the CSV, with the Blog API filling in what the CSV does not carry, and each one gets checked against the live post. We test every page against the live Wix site before cutover.
Cutover and 30 days of watching
We launch on a low-traffic window, swap DNS, and monitor Search Console, Analytics, and Core Web Vitals for 30 days. Wix stays live as a fallback during the watch window. After 30 days you decide whether to keep us on with a subscription or take it from here.
A note on Velo
Velo is where the real uncertainty in a Wix quote lives.
Some of the Velo on a typical site patches the editor, and that work disappears along with the editor. The rest does something the business depends on, and it has to be understood line by line before anyone can quote replacing it. We read every Velo file during the audit and put each one in a column: goes away, becomes a component, or becomes a small service on the new stack. That list is what makes the fixed price honest.
Start with an auditPricing
Fixed price for a reconstruction
Wix migrations are priced on how much has to be reconstructed. A 30-page site with one collection and a handful of posts sits at the bottom of the range. A 200-page site with years of blog posts, several collections, deep Velo code and a multilingual setup sits at the top. Once the crawl and the Velo review are done, you get a fixed quote.
Full crawl plus a CSV export of every collection and an API pull of the blog
Velo review with every file sorted before the quote is fixed
Content model rebuilt for a real headless CMS
Redirect map for every page, post and dynamic URL
Faithful rebuild in Astro
Frontend in Astro, CMS in DatoCMS or Storyblok
30 days of post-launch monitoring with Wix as fallback
Same team stays accountable for the system
Performance and uptime monitored continuously
Content and component changes handled monthly
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
Need the same content in more than one place, like an app, a newsletter, or a second brand
Run a second language and keep meeting the parts Wix Multilingual does not cover
Have Velo code doing real work that nobody on the team wants to own
Care about organic traffic and need every URL preserved through the move
Have been told the site itself cannot be exported and want a plan rather than a dead end
Want to own your hosting and the storage your content sits in
This is not a fit if you
Run Wix Stores or Wix Bookings as the core of the business and need a commerce-first or scheduling-first replatform. Different scope. Talk to us first
Run a site that changes a few times a year and has one audience. Wix is doing its job
Want a non-technical DIY workflow with no developer involvement. That is what Wix is good at
Are not sure yet what is wrong. Start with a Headless Audit
Need a new build from scratch with no legacy to preserve. See Headless Website