Sitecore migration
without the XM Cloud rebuild.
We move Sitecore XP and XM sites onto DatoCMS or Storyblok. Your item tree and language versions come with you, your editors stop living in the Content Editor, and the annual license line leaves the budget. You get a second number to put next to the XM Cloud quote.
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Sitecore still does what you bought it for. The question is whether you still need it.
Sitecore runs a lot of the corporate web at the high end, and it still does the personalization, multi-site management and editorial workflow it was bought for. Sitecore is also still building it. XP 10.5 shipped in August 2026, and Sitecore has committed to mainstream support for XP and XM 10.4 until the end of 2027, with extended support until the end of 2030. Nobody is taking the platform away from you. What teams actually run into is narrower: an operating bill sized for a different era, editorial work that queues behind a developer, and an XM Cloud quote that reads like a rebuild. This is one path through our wider headless migration practice. We run the same playbook for teams leaving Kentico and Umbraco.
The annual renewal is the line in your budget that takes the most explaining, and the site has not changed much since the last one.
The XM Cloud quote came back looking like a rebuild, and the business case for it never closed.
Custom Solr indexes and personalization rules nobody dares touch are blocking every release.
Renderings and placeholders have grown into a layout system only one person on the team understands.
Editors cannot ship a banner without a developer wiring the rendering first.
The infrastructure bill for content management, content delivery, and xDB processing is sized for traffic that never showed up.
The Reality
Ask what your renewal buys that you actually use. That answer is the whole business case.
What Survives the Move
Your content tree arrives whole.
Sitecore stores content as a clean tree of items with structured fields, which makes the export predictable. Items, languages, versions, references and media all translate to DatoCMS or Storyblok without losing fidelity. What we rebuild is the delivery layer around them.
Your content tree
every item, every version, every language. Exported through the Item Service or a direct database read against the Master database.
All your URLs
item paths, display names, alias items, and language-prefixed routes. We map the URL tree before launch and ship a redirect set covering everything indexed.
Your multilingual content
language versions and fallback chains move into native multi-locale content with hreflang configured from day one.
Your media library
moved from the Media Library to a CDN with proper image processing. Sitecore media URLs are mapped to their CDN equivalents through redirects.
Your SEO signals
page metadata, the XML sitemap and robots.txt carry over the way SXA handled them. Canonical tags and structured data get configured server-side as part of the new build.
What Changes
The whole role topology collapses into a CDN.
A Sitecore install is a topology before it is a website. Sitecore documents over 50 logical system roles across the product suite, and even a modest XP deployment runs several of them alongside Solr and SQL Server. All of it exists to serve the platform. A static or server-rendered site on a CDN needs none of it.
Templates and renderings
become a small set of well-defined block schemas. We normalize the sprawl rather than copying it. Editors stop guessing which template to inherit from.
Placeholders and presentation
are replaced by real components. What renders in the editor is what ships, with no separate Experience Editor preview to second-guess.
xDB personalization
either gets replaced by lighter-weight tools that match the rules you actually use, or removed if the segments stopped firing years ago. We list every active rule at the audit stage.
The Content Editor
is gone. Editors get an interface built for publishing, with no Layout Details tab to get lost in.
The role topology
goes away. Content management, content delivery and xDB processing all exist to run the platform. A static or server-rendered site on a CDN needs none of them, and neither Solr nor SQL Server comes along.
How It Works
A Sitecore migration, start to cutover
Audit and content model
We pull the content tree, walk through every template, every rendering, every personalization rule, and every active module. Then we design the content model around how your editors actually publish. You approve the model before development starts.
Migrate, translate, rebuild
Content is exported through the Item Service or a direct read against the Master database and imported into DatoCMS or Storyblok. The frontend is built in Astro, with components replacing renderings and placeholders. Multilingual content is mapped to native multi-locale fields with hreflang from the first deploy. URL routing is reproduced so old links still resolve.
Cutover and 30 days of watching
We launch on a low-traffic window, swap DNS, and monitor Search Console, Analytics, and Core Web Vitals for 30 days. Sitecore stays running as a fallback during the watch window. After 30 days you decide whether to keep us on with a subscription or take it from here.
A note on personalization
The first question we ask: which rules still fire?
Personalization is the hardest part of an XP estate to price, because rules accumulate and nothing forces a review. Before we quote anything we pull the list of active rules and sort it with you: the ones worth rebuilding with lighter tools, the ones to switch off, and the few that need a small custom service. You can start that list yourself this week, without us.
Start with an auditPricing
Fixed price, no open-ended engagement
Sitecore migrations vary in scope more than most. A 200-page corporate site with three languages and a clean SXA structure is one thing. A multi-tenant XP install with deep personalization, custom Solr indexes, and a decade of accumulated templates is another. The ranges below are where typical projects land. Once we scope yours, you get a fixed quote.
Full audit of your Sitecore install, modules, and content tree
Content model rebuilt around your editorial workflow
URL map covering item paths, aliases, and language routes
Content migration from Item Service or Master database export
Frontend in Astro, CMS in DatoCMS or Storyblok
Multilingual with hreflang from day one
30 days of post-launch monitoring
Same team stays accountable for the system
Performance and uptime monitored continuously
Content and component changes handled monthly
All prices are net, excluding applicable VAT.
Who This Is For
Who this is for
This works well if you
Run a Sitecore XP or XM site and are weighing an XM Cloud quote against a move off the platform
Have a multilingual corporate or industrial site and want translations stable without versioning gymnastics
Care about organic traffic and need every URL preserved through the move
Want your marketing team off the Content Editor and onto a real visual workflow
Are paying for XP capabilities you no longer use, like xDB personalization or Email Experience Manager, which carries its own licence
Need a fixed price and a clear scope, not another open-ended Sitecore engagement
This is not a fit if you
Use xDB personalization and xConnect as the core of customer marketing and need that capability replicated. Talk to us first
Are already on XM Cloud, or already running Sitecore Headless Services on XM or XP, and only need a frontend rebuild. Different scope
Run a regulated or government workflow with hard requirements that depend on Sitecore-specific modules. Talk to us first
Are not sure yet what the right move is. Start with a Headless Audit
Need a new build from scratch with no legacy content. See Headless Website